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Janalakshmi: Microfinance in Urban India

Janalakshmi Financial Services is a for-profit NBFC serving the urban underserved. Janalakshmi Financial Services’ market-based approach to financial inclusion is defined by three distinct characteristics: first, an exclusive focus on servicing the needs of the urban poor; second, a strong customer-value driven approach in designing financial products and services; third, the centrality of technology and processes as the foundation of a scalable enterprise.